In Uruguay’s remote interior, the horse is king and endurance races are the social events of the season.

The August sun rises above the Centro Obrero Tupambaé, where I’ve just left my first raid dance. The next bus down Ruta 7 doesn’t come for two more hours. Since the previous afternoon, I’ve shared countless sips of mate with friends and strangers, gone to a beauty pageant, turned red with sunburn, and danced to Lucas Sugo. Now I’m headed back to Cerro Chato—a small town (pop. 3,227) four hours outside of Uruguay’s capital—to referee a youth soccer match.

I’m with Manuel, Gabriel, and Victor, friends from Cerro Chato I’ve only recently met. The four of us are sitting on a curb and freezing in the dead of the Southern Hemisphere winter. We joke around for a while after not seeing enough passing cars to warrant hitchhiking the 45-minute trip. Needing fortification, we resign to the bakery across the street to eat bizcochos filled with dulce de leche and quince paste. Still in a freezing, half-asleep state, I take advantage of a set of keys to the local high school and sprawl on the teacher’s lounge chairs for the most awkward nap of my life. Twenty minutes before the bus is due to arrive my companions wake me.

This is the best part of life deep in the Uruguayan countryside. It’s being awakened from a nap in the middle of a eucalyptus grove dotted with cow excrement by the sound of racehorse hooves and cumbia blaring full blast from pickup trucks. It’s a day spent eating sausage sandwiches (choripan), steak with French fries (asado con papas fritas), hot dogs and fried bread (panchos con torta frita), and breaded steak sandwiches (milanesas). It’s a party where jeans, vests, plaid shirts, and berets make up the standard male wardrobe. It’s students and teachers, bus drivers and passengers, doctors and patients, parents and children, sharing a drink, a dance, and a laugh.

Uruguay’s favorite cut of meat, asado de tira, grilling during the Raid “Club Uruguay” in Fraile Muerto. All photos by Samuel Brandt

You can sum up all of this up with one word, and that word is raid. In the final consonant-averse local dialect, it sounds like “Rye-EE”.

Upon arriving in Uruguay, I already knew that people like their meat, yerba mate, and soccer, and are pretty relaxed and unhurried. However, after a few months in the capital city Montevideo, I moved to Cerro Chato to carry out a research project on the closure of passenger rail, to find a tranquil place for a self-imposed exile, and to perfect my colloquial Spanish in an environment free of other foreigners. In doing so, I discovered raid culture.

Jockey Sergio Pellejero is first past the post in Illescas.

You won’t see raid in a guidebook for foreign travelers. Wikipedia directs your search to enduro ecuestre, which simply describes an endurance horse race, with no reference to the surrounding culture and social events. Perhaps that’s unsurprising, since you won’t even find a raid in Montevideo or Uruguay’s coastal areas; I’ve mentioned the term to friends there and received blank stares. The 12 of 19 Uruguayan departments—or counties—with a raid do not include Montevideo, Maldonado, or Colonia, the three departments beyond which the vast majority of domestic and foreign tourists do not venture.

Two-thirds of Uruguay’s population lives in these areas. The other third lives inland in what Uruguayans call the Interior. People in the Interior go frequently to Montevideo for medical, educational, legal, and other practical reasons, but Montevideanos rarely travel inland for either necessity or leisure. A Montevideano is more likely to be acquainted with the global cities of Miami and Paris than the Interior towns of Melo and Paysandú.

To hit raid country, you have to go north and east—up national routes 5, 6, 7, and 8—into what Montevideanos call el Uruguay profundo. Isolated Ruta 7 heads 250 miles through Uruguay’s heart towards the Brazilian border. Only a few new agroforestry plantations distract from the endless horizons. It’s home to no major tourist attractions or towns exceeding 10,000 people. Here, the horse is king. Ruta 7 is to raid hípico as Tobacco Road is to college basketball or the M62 is to rugby.

Raid is a party, a festival, a sporting event, and the talk of the town for weeks. It’s a family reunion, a conduit for romance, a flea market, and a business opportunity. In the week leading up to a raid, locals concerned for my romantic well-being would say, “Tenes que agarrar una yegua en el raid,” which means “You’ve got to grab a mare in the raid.” In case you’re wondering, it’s a double entendre.

Every weekend from March through November, a different town in rural Uruguay hosts a raid as part of a yearlong circuit of horse races run by the Uruguayan Equestrian Federation (FEU). The festivities last from Friday afternoon through Monday evening. A social club in the town is in charge of the proceedings, facilitating races, organizing dances, and putting on other events, such as livestock auctions. Most of these towns are tiny and far apart with nothing in between except cows. When there’s a raid on, it’s where everyone goes. It’s the chance for any community to have its shining moment. Gauchos and peones—laborers—turn up from the campo. People who live, study, and work in Montevideo come back to their hometowns to catch up with family and friends for a reason that isn’t funerals or elections.

Throughout the weekend there are short track races, but the biggest draw is the prueba larga, a road race of up to about 75 miles starting at dawn Sunday morning. Revellers leave the club and send horse and jockey off into the barren, rolling countryside for an arduous journey. Halfway through, riders return to town for a rest, veterinary check-up, and bath. The path is treacherous, and due to fatigue or injury, many horses don’t finish the race. In September’s raid in Cerro Chato, La Ratonera (“Mousetrap”), an elegant yet powerful white mare, came into town twenty minutes ahead of the only other two specimens fit enough to finish.

The Centro Obrero Tupambaé. Imagine the whole town and then some here on a Saturday night.

A prueba larga is a marathon, not a sprint. It’s about steadily enduring on the frontier, as people in the Interior have been doing for decades. As a spectator, you see the horses in a far more hardened psychological and physical state than you would in a track race. Most of the riders are male, but in socially progressive Uruguay, female riders are welcome. The last two years, the FEU has organized an all women raid de damas the weekend of International Women’s Day.

The first raid was hosted in Sarandí Grande (pop. 6,130) in 1913. Ever since, they’ve been an integral part of Uruguay’s rural identity. In today’s peaceful time, a raid is a way of reliving the epic horseback journeys of national heroes in centuries past. Breathless radio commentators sound like they’re recounting a battle, not a sporting event. Each raid has a different name, often patriotic. Raid “Batalla de Tupambaé” happens in the eponymous town where Aparicio Saravia and his rebel Blancos clashed with ruling Colorados in the 1904 Civil War. Raid “Instrucciones del Año XIII” in Sarandí del Yí pays homage to the 1813 document that expresses Uruguayan desire for autonomy from Buenos Aires. Raid “Protector de los Pueblos Libres” in San Ramón is just one of thousands of events, buildings, and statues in the country honoring national liberator José Artigas.

Mid-race bath time, Cerro Chato.

One might think that historicism and patriotism would make for a staid few days. But step inside the Club Uruguay de Fraile Muerto (yes, this town was named after a dead monk) at 4 am on a late November Saturday, and the atmosphere is neither dead nor monastic. Over a thousand people fill two separate dance floors, with a five-piece band taking each stage. These bands aren’t your ordinary evening—or in this case, all night—entertainment. Wearing matching suits and sweat-drenched shirts with the top two buttons undone, they play a brand of cumbia tropical unique to the Interior of Uruguay. As with most things in Uruguay, you’re never far away from soccer, especially the country’s two esteemed rival clubs. Playing fair, the bands pause during a bridge to give a shout out to all supporters of Nacional, then to all supporters of Peñarol, and continue with the chorus.

Two men lead today’s biggest bands. Carlos “Chacho” Ramos is a Casupá native whose groups Calipso and Los amos del swing play neither calypso, nor swing. Talented, laid-back and personable, Chacho has balding strawberry-blonde hair and bright blue eyes. The younger Lucas Sugo became an instant heartthrob among adolescent uruguayas with his hit “Cinco Minutos y Nada Mas.” The music video—which has nearly four million views on YouTube—features an adolescent’s relationship with his mother.

The sun sets as the last cars leave the track following a race in Illescas.

At the raid, the throbbing bass, the dos y uno beat of the octapad—a drumkit in a box—the twinkle of the electronic keyboard, and the open guitar riffs interrupt Uruguay’s tranquil plains. It’s a mix of swing-your-partner-round-and-round, trance, and tacky 80s, all to a Latin beat. It’s what Uruguayans call “retranqui,” a holistic expression whose closest translation—super chill—doesn’t begin to do it justice.

At raid, booze is present, and you drink or you don’t. Those opting to indulge are watched over by their abstaining compatriots. Liter bottles of national lagers Patricia and Pilsen are poured ice cold into plastic cups. Uruguay is the world’s second leading whiskey consumer per capita, and you can see why on nights like these. A chalkboard behind the bar in Fraile Muerto reads “WILLIAM 50, JHONIE ROJO 60, JHONIE NEGRO 100”. Translation: you get the cheap stuff—William Lawson’s–for 50 pesos (about two bucks), but you’ve got to shell out twice as much for Johnnie Walker Black Label. You can get it on the rocks in a highball, or con pomelo: mixed with Paso de los Toros, the national grapefruit soda.

Ice-cold Patricia in a plastic cup.

As the one show in town, a raid is indicative of the lack of consumer choice that often befalls rural Uruguay. However, there’s something refreshingly beautiful about leisure that isn’t broken up by demographics and picky taste. Uruguay is a very lateral society with little hierarchy and compartmentalization. Especially in the Interior, it’s very common for people of different backgrounds to rub shoulders, and raid is the time and place where they do so quite literally.

Camaraderie comes naturally with a raid. It’s a weekend of nonstop eye winking, cheek kissing, backslapping, and thumbs-upping. After several weeks of struggling to adjust to the Interior’s slower pace of life, raid gave me a way to join the community. It disproved any lingering doubts I had that rural life is less full of meaningful encounters, people, and events than the city. The weekend boasts no decorations, no fancy costumes, no corporate sponsors, and no advertising boards. Devoid of frills, pomp and circumstance, it’s Uruguayan minimalism at its finest. There are horse races, good music, family, and friends. What else do you need?