With New York Times bestselling author (and R&K Chief Creative) Matt Goulding leading the way, R&K explored ways of reinventing the cooking technique video. The purpose of these videos is the purpose of Breville: to bring professional-level cooking to home kitchens, stylishly. The R&K touch was to take these beyond product videos to create compelling content that would reinforce Breville’s evolution as a vital chef-driven content creator, not just an appliance maker. Over a series of conversations with team Breville last spring, Pro Moves was born.
In the first month after it launched, the Pro Moves series with Breville received more than 400,000 views on YouTube, ranking it among YouTube’s most successful shortform instructional cooking series that quarter.